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Anaemia Reduction Campaign

Live Video!
Anemia film for
Population Foundation of India - PFI


Intervention Study among adolescents, pregnant and lactating mothers to reduce
prevalence of Anaemia- contributory factor of maternal morbidity and mortality

Under the ‘Good Health Program’ Sukarya in collaboration with Population Foundation of India (PFI), New Delhi has undertaken the Anaemia Intervention Project.

Goal of the Project
To reduce the prevalence of Iron Deficiency 'Anaemia' among adolescent girls in the age group of 13-19 years, pregnant and lactating mothers in Gurgaon district of Haryana. Anaemia is a contributory factor of maternal morbidity and mortality.

Objectives of the Project

  • To measure the prevalence of Anaemia in the target group.

  • To understand the knowledge, attitude and practices in consuming iron-rich food and health seeking behaviour.

  • To create awareness on Anaemia, methods of prevention and treatment.

  • To prevent and treat Anaemia among the target group.


Target Area
10 villages in 2 circles of ICDS Project area namely Jharsa and Nathupur in Gurgaon District, Haryana with a population of approximately - 30,000. The villages include Ghata, Tighra, Samaspur, Wazirabad, Kanhai, Silokhra, Sainikhera, Gwalpahari, Walaiwas and Bandhwari.


Target Group
Adolescent girls (13-18 years), pregnant women and lactating mothers from the target selected villages.


Project Period
May 2006 - April 2009 (3 years)


Activities for the Project undertaken in 2006-07 are as follows:

A. Baseline Survey and Blood Test by Cyanmethemoglobin method
A Baseline Survey was conducted in the month of July 2006. The survey was undertaken to assess the prevalence and knowledge of Anaemia among women and adolescents in 7 Project villages. The total numbers of target respondents which included pregnant women, lactating mothers and unmarried adolescent girls were 300. The respondents were selected by stratified random-sampling method. The survey was conducted by an external organization called Formative Research and Development Services (FRDS), Delhi. Sukarya was entrusted with the task of collecting the blood samples for the Baseline Survey. The results of the Baseline Survey were analyzed and the status of Anaemia among the target group was established. Haemoglobin testing was done by Cyanmethemoglobin method which helped us to measure the prevalence of Anaemia in the Project villages. Haemoglobin testing of blood samples during the baseline survey was undertaken by Flash Laboratory and Physiotherapy, Gurgaon.

 

B. Recruiting community mobilisers
Community mobilisers are the local adolescent girls or women from the Project villages who are interested in the development activities of the village. The main criteria for the selection of the community mobilisers are:

  • Enthusiastic and active people

  • Age group (15- 40 years)

  • Basic Education (5th Class)

  • Should belong to the community

  • Should have goodwill in the community

  • Should have an inclination towards volunteering/ social causes

  • Commitment of time


There are currently 20 community mobilisers in 10 villages. The community mobilisers are actively working in the field and are primarily engaged in household visits, formation of groups and mobilizing pregnant and lactating women to visit the village level health workers for regular checkups and consumption of Iron & Folic Tablets (IFA). The community
mobilisers are given regular trainings on communication techniques, leadership building, community participation and technical knowledge of Anaemia.

 

C. Women and adolescent groups
Under the Project, 25 women’s and adolescents groups have been formed in all the 10 villages. The group provides a platform for women and adolescents to collectively discuss issues around Anaemia and more importantly encourage their peers to adopt healthy practices and follow medical intervention, (taking IFA tablets) for preventing Anaemia. Regular meetings are conducted in these groups. The groups have established a specific day of meeting and every group has its own name and the group maintains its own record.

 

D. One to One meeting with target group
One to one meeting is conducted regularly through household visits with special focus on pregnant, lactating mothers and adolescents. This process of individual meeting is an effective method of creating an understanding about the entire objective of the Project and general awareness about Anaemia.

E. Counselling of Anaemic patients
Anaemic patients have been identified during the health camps and during the baseline survey. Counselling is provided to the Anaemic patients regularly. These patients are motivated to take IFA tablets and consult the doctor in the primary health centre. Serious patients are also referred to the hospitals.

 

F. IEC material development for awareness building
Since awareness is a key activity of the Project, developing IEC materials is crucial. The Project staff has developed innovative IEC materials, such as graphic posters, leaflets, Project banners, slogans and flexes charts to generate awareness and the illiterate to understand. Hindi posters have been developed for the literate. They are regularly distributed amongst the target group in various forums like Project meetings, schools, health camps and during household visits. Posters and banners are displayed in strategic locations in all the 10 Project villages.

 

G. Street Play
Street theatre has proved to be an extremely useful medium for disseminating information and knowledge to an essentially illiterate and uninformed audience. Keeping this in mind, street plays were performed in 10 Project villages in the month of November and December, 2006. The street play was performed by an experienced theatre group from the NGO, Deepalaya. The group is 11 years old and has completed a three years course in acting from National School of Drama (NSD). The main objective of the street play was to create awareness on Anaemia among the community with a special focus on the target group i.e. the pregnant women, lactating mothers and the adolescent girls. The street play covered vital points of Anaemia – its reasons, symptoms, preventive and curative steps.

 

Special emphasis was also given to the following:

  • Social difference or the inherent gender bias between boy and a girl which affects their food intake and nutrition.

  • Personal health and hygiene issues like washing the fruits and vegetables before cooking or precautions while eating raw to prevent infections causing loss of blood.

  • Women highly susceptible to Anaemia due to frequent pregnancy.

  • Intake of IFA tablets during pregnancy and lactation as a critical preventive measure

  • Eating iron rich green-leafy vegetables along with Vitamin C like amla, lemon, green mangoes etc.


H. Documentary Films on Anaemia
During the project meetings, documentary films on Anaemia were shown to group members as part of awareness building. Besides this, Sukarya is in the process of producing its own documentary film to shown regularly in the project areas.

Live Video!

Anemia film for
Population Foundation of India - PFI


I. Nutrition Demonstration Workshop
The basic objective of the Nutrition Demonstration Workshop is to address and sensitize the community on malnutrition (especially common among lactating mothers, expectant mothers, adolescent girls and children) which results in Anaemia, Vitamin A deficiency and iodine deficiency disorders. This is reflected in low-birth weight, infant- mortality rate, child-mortality rate and maternal mortality rate. During the workshop importance of balanced and nutritious diet is explained to the women and other community members. Affordable Iron-rich recipes are demonstrated. For instance the cooking of Green Roti and Amla Chatni is frequently demonstrated (especially for winter months). The ingredients for the Green Roti are relatively inexpensive and easily available like Soyabean Aata, Chana Aata, Palak and Bathua. Chatni is another simple and easy-to-make recipe iron-rich made from Amla, Dhania, Ginger, Garlic and Salt. 20 nutrition workshops have been conducted in the 10 Project villages so far. This is an ongoing activity which will be conducted during the entire Project period.

J. Doctor's visit to the Project villages
The main objective is to check up and follow up with the target group and referral of serious cases to the hospitals. The doctor makes 10 visits to the project villages in the quarter.

K. Blood test by Sahli's method
Haemoglobin testing by Sahli's method was adopted which is a very cheap method to identify anaemic cases. The Sahli's method is being conducted for the entire target group with the consent of the medical doctor on a regular basis. Those found anaemic clinically was given tablets for de-worming and iron supplementation for a period of three months. Haemoglobin estimation was repeated among those detected anaemic after three months of iron supplementation. This process 3 months after they reach the normal haemoglobin level.

L. Health Education Sessions in Schools
Health education sessions are conducted in the middle, high and secondary government schools. There are 8 villages that have middle schools, 4 villages having high-schools and only 1 village has secondary school. The main objectives of these sessions are to bring about awareness of Anaemia among the adolescents and school teachers who can in turn educate their students. The sessions also focus on nutrition, personal health and hygiene. Health education sessions are conducted by the Project manger and the field supervisors. in the village middle and higher secondary schools.

M. Distribution of IFA tablets & de -worming tablets
The distribution of Iron & Folic Tablets and de-worming tablets is the key medical intervention for the prevention and reduction in Anaemia. Primarily the distribution of IFA Tablets and de-worming tablets is undertaken by the ANM and the Aanganwari workers.100 tablets are given to each pregnant and lactating women given .In the first year of the project Sukarya has played a vital role in communicating with the AWW and the ANM to distribute the tablets to the pregnant and lactating mother on a regular basis. Regular meetings were done with PHC, Wazirabad. Sukarya has made continuous efforts in following up with the target group as well as Anemic patients to ensure that tablet have consumed or not. The community mobilisers played a very crucial role in procuring the tablets from the village health workers and distributing it to the target group.